Streaming Devices Statistics By Reasons, Top Streamed Movies, Top Streamed Programs, Streamed Hours, Popular Platforms, Live Streaming, Subscription Price and Users

Introduction

Streaming Devices Statistics: In recent times, digital media has become dominant due to increased consumer demand and advanced technological innovation. Streaming devices are widely used by millions across the globe, enabling users to access various entertainment networks more flexibly through Internet services.

There are different streaming devices available in the market, such as Roku Ultra, Apple TV 4K, Chromecast with Google TV, and more. If you’re considering investing in a streaming device in 2025, it’s important to analyze the options available carefully.

Editor’s Choice

• According to Streaming Devices Statistics, The revenue approach in the market of smart streaming devices will be $9.2 billion by 2024, with a revenue change of 11.9%.
• In the United States of America, the streaming devices market is expected to generate the highest revenue globally, with $2.7 billion.
• The projected annual growth rate will reach 9.36% of CAGR from 2024 to 2028.
• By 2025, the anticipated volume growth of the market will grow by 11.5%.
• In the North American region, Roku is the dominant streaming device, with a market share of 50% as of February 2023.
• In the 4^th quarter of 2023, Roku accounted for more than 80 million active streamers worldwide.
• Streaming Device Statistics further states that by 2023, the ownership rate of TV streaming devices has fallen by 4.8% to 15.7%
• As of July 2023, the streaming share of TV recorded a heavy viewing level with a 38.7% share.
• Around 93% of US people have used streaming devices in 2023, resulting in 240.2 million.
• To date, over 200 million Fire TV streaming devices have sold out globally.

General Streaming Devices Statistics

• The size of the market for global streaming devices is expected to surpass $40.05 billion at the end of 2031 at an annual growth rate of 13.1 percent from 2023 until 2031.
• In the forecasted timeframe, North American and Asia-Pacific regions will see growth at an annual rate of 14.1 percent and 14.7 percent, respectively.
• An average-priced streaming gadget costs between $51 and $150.
• In 2023 streaming services will become more popular in the TV segment and will have the market’s share at 38.1 percent.
• The services of streaming video are used and appreciated by 72 percent of American people.
• The top manufacturers of streaming devices include Google LLC and Amazon Inc., Logitech International SA, Humax, Apple Inc., Intel Corporation, Nvidia Corporation, Roku Inc., and Xiaomi Inc.
• By 2024 Netflix is expected to be the largest streaming platform with 260 million users.

Streaming Devices Statistics by Country

• In 2024, the United States is expected to generate the highest revenue in the global market, reaching $2.7 billion.
• China will have the second-highest revenue at $2 billion.
• Japan’s revenue is expected to be $0.6 billion.
• India will generate $426.5 million in revenue.
• The United Kingdom’s revenue is projected to be $370.9 million.

Streaming Devices Segmental Analyses by CAGR

• The expected annual growth rate by the highest contributor based on components is the hardware segment, with a growth rate of 13.5% from 2023 to 2031.
• During the same period, based on the sales channel, the industry’s highest contributor was the offline segment, which is expected to grow by 13.2%.
• The medium price segment will gain the highest market growth, with 13.7%.
• As per application analyses, the TV segment is supposed to gain the highest share with a growth rate of 14.2%.
• The expected growth rate of the residential segment, the highest contributor by end-use, will grow at 14%.

Streaming Devices Statistics by Users

• 57% of Gen Z users in the United States will be using streaming devices in 2023 and are aged from 18 to 26 years.
• 63% of Millennials preferred watching shows via streaming devices aged between 27 to 42 years.
• However, other users’ shares are 56% of Gen X (43 to 58 years) and 50% of Boomers (59 to 77 years).

Streaming Device Statistics by Manufacturer

(Reference: pixalate.com)

• Roku is the leading streaming device in North America with a 50% market share as of February 2023.
• Samsung holds a 21% market share.
• Amazon has a 13% market share.
• Apple holds a 5% market share.
• LG has a 4% market share.
• Vizio holds a 4% market share.
• Xiaomi has a 1% market share.
• Chromecast has less than 1% market share.
• MXQ also has less than 1% market share.

(Reference: pixalate.com)

• In 2023, Roku held a 44% share of the Latin American streaming device market.
• LG had a 21% market share.
• Samsung’s market share was 13%.
• Amazon held a 5% share.
• Hisense had a 4% market share.
• Scishion held a 2% share.
• TCL also had a 2% market share.
• Chromecast had a 1% share.
• MXQ held a 1% market share.
• Xiaomi’s market share was 1%.

(Reference: pixalate.com)

• According to Streaming Devices Statistics, Samsung has captured the highest market share, 21%, in the Asia Pacific region.
• Meanwhile, in 2023, other device market shares are Chromecast (15%), Roku (14%), Apple (9%), Xiaomi (8%), Jio (7%), LG (6%), Hisense (5%), Sony (3%), and Amazon (3%).

Video Streaming Services Statistics by Subscription Price

(Source: statista.com)

• According to streaming device statistics, the prices of video streaming services have increased in the United States in recent years.
• Netflix’s monthly subscription cost is $15.49 from January 2022.
• Prime Video cost $11.98/month since Jan, 2024
• Furthermore, other monthly prices of video streaming services are Hulu ($17.99), Max ($15.99), and Apple TV+ ($9.99).

Streaming Devices Statistics by Live Streaming

(Reference: statista.com)

• The worldwide share of internet users watching live-streaming content every week in the 1^st quarter of 2023 was 27.4%.
• The other quarterly shares by live streaming content are Q2 (27.6%) and Q3 (27.7%).

Streaming Devices Statistics by Popular Platforms

• In the United States, Netflix is the most popular streaming platform with a 73% share in 2023.
• Amazon has a 67% share of streaming devices.
• Hulu has a 52% share.
• Disney+ holds a 42% share.
• Max has a 39% share.
• Peacock has a 31% share.
• Paramount+ has a 24% share.
• Apple TV+ holds a 17% share.
• YouTube TV has a 14% share.
• ESPN+ and Discovery+ each have a 9% share.
• Crunchyroll has a 7% share.

Streaming Media Device Shipment Statistics

(Source: spglobal.com)

• As stated in Streaming Device Statistics, global shipments of streaming devices have increased slightly, approximately reaching 82 million units in 2023.
• The overall shipment of streaming devices is supposed to grow at a CAGR of 4.1% from 2021 to 2026, accounting for 100 million unit shipments.
• By the end of 2026, the installment base of SMD will reach around 313.5 million.

Roku Streaming Device Statistic by Streamed Hours

(Reference: statista.com)

• From 2018 to 2023, streaming hours have increased by four times.
• In the 1^st quarter of 2023, the total streamed hours of Roku accounted for 25.1 million hours.
• Other quarterly watch times are Q2 (25.1 million hours), Q3 (26.7 million hours), and Q4 (29.1 million hours).

Amazon Fire TV Statistics

• To date, over 200 million Fire TV streaming devices have sold out globally.
• According to Streaming Devices Statistics, in 2024, almost 12,479 apps will be available on Fire TV devices.
• Six thousand two hundred thirty-seven publishers have released apps on this device.
• Out of 14,479 Fire TV apps, 76.52% are free (11,080 apps), and 23.48% are paid (3,399 apps).
• Fire TV device analyses based on apps category are Lifestyle (free: 1,756, paid: 204), Movies and TV (free: 1,639, paid: 16), Games (free: 550, paid: 402), News (free: 668, paid: 5), Sports (free: 630, paid: 42), Music and Audio (free: 300, paid: 288), and Education (free: 455, paid: 57)

Streaming Device Statistics by Highest Risk of Add Fraud Attacks

(Reference: pixalate.com)

• Google Chromecast devices have the highest risk of fraud attacks at 53%.
• Other devices with notable fraud risk include:
  • Xiaomi: 36%
  • Vizio: 21%
  • Samsung: 21%
  • Amazon: 20%
  • Roku: 20%
  • Apple: 20%
  • LG: 16%
  • X88: 15%
  • Microsoft: 9%

Top 10 Connected TV Devices Statistics

(Reference: emarketer.com)

• As of January 2023, Smart TV accounted for around 61.9% of the market in the United States of America.
• Amazon Fire TV and Roku held the second and third positions, with a share of 29.1% and 28.4%, respectively.
• Other connected TV devices shares are Gaming consoles (17.5%), Amazon Echo Family (8.2%), DVR/set-top box (7.8%), Google Chromecast (5.5%), Google Home (4.0%), Apple TV (3.6%), and other streaming devices (1.2%).

Streaming Device Statistics by Top Streamed Programs

(Reference: buttercms.com)

• Based on Streaming Devices Statistics, Ted Lasso is the top-ranked streamed program in 2023, with 52 billion minutes of views.
• Next ranked programs shared by minutes viewed are The Night Agent (14.4 billion), Ginny & Georgia (13.8 billion), Virgin River (13.7 billion), Love is Blind (13.1 billion), Tom Clancy’s Jack Ryan (12.8 billion), Gabby’s Dollhouse (12.8 billion), The Mandalorian (12.3 billion), Outer Banks (12 billion), and The Lincoln Lawyer (11.8 billion).

Streaming Device Statistics by Top Streamed Movies

(Reference: buttercms.com)

• The most-watched movie by streaming devices in 2023 is Moano (11.6 billion minutes).
• Other streamed movies by minutes viewed are followed by Encanto (9.7 billion), The Super MARIO Bros. Movie (8.8 billion), Elemental (8.6 million), Minions: Rise of Gru (7.1 billion), Sing 2 (6.7 billion), Frozen (6.5 billion), Black Panther: Wakanda Forever (6.4 billion), Avatar: The Way of Water (6.4 billion), and Glass Onion: A Knives Out Mystery (6.3 billion).

Best Streaming Devices in 2024

Roku Streaming Stick 4K (overall best)

(Source: tomsguide.com)

• Specifications: More than 26,000 applications are available, which cost around $50, size (3.7*0.8*0.5), and weight (0.7 ounces)
• Features include relatively affordable, full 4K HDR capabilities, Dolby Vision,

Roku Express 4K Plus (best value)

(Source: futurecdn.net)

• Specifications: size (3.3*1.5*0.7 inches), max resolution (3840*2160), network voice remote, device type (box), and price of the device is under $40.
• Features: excellent 4K HDR performance, decent navigation, and improved remote control.

Chromecast with Google TV 4K (best for live TV)

(Source: tomsguide.com)

• Specifications: More than 10,000 applications are available, size (6.4*2.4*0.5 inches), ports (HDMI, USB-C), HDR-supported formats (HDR10, HDR10+, and Dolby Vision), audio-supported formats (Dolby Digital, Dolby Digital Plus, and Dolby Atoms), and price ($49.98).
• Features include free and live integrations, availability with many streaming services, support for 6,500 Android TV apps, and a remote that is finally included.

Apple TV 4K (best for Apple users)

(Source: tomsguide.com)

• The price of this device is $129, which has almost reduced by $50.
• Specifications: Total number of apps (nearly 1000), size (3.7*3.7*1.2 inches), weight (7.3 to 7.5 ounces).
• Features: A15 delivers faster app load times, is available at affordable prices with extra storage, and has excellent Apple ecosystem integration.

Nvidia Shield TV (best Android streaming device)

(Source: tomsguide.com)

• Specifications: Around 5000 channels are available, size (6.5*1.6*1.6 inches), weight (4.8 ounces), and costs around $19.99.
• Features: excellent game streaming services, lots of great applications, and quick rendering of UHD content

The Best Streaming Devices in the United States

• Roku Ultra 4802R ($94)
• Google Chromecast with Google TV ($49.99)
• Roku Streaming Stick 4K ($39)
• Apple TV 4K ($179.95)
• Roku Express 4K+ ($38.80)

Streaming Devices Statistics By Reasons

• Streaming Devices statistics further state that 83% of people globally preferred video streaming in 2023.
• People share of choosing streaming devices are cost (84%), ease of use (81%), variety/availability of content (79%), streaming/playback quality (77%), Speed (74%), Accessibility (71%), availability across devices (58%), various resolution availability (56%), skipping ads features (52%), ad-free (48%), content available for downloading/offline (40%), Menu recommendations (38%), and content available live (37%).

Conclusion

Streaming devices are the most used equipment by the current generation, and they allow streaming content of the internet on your regular TV. This paper on Streaming Devices Statistics includes detailed analyses, market share, usage, types, current trends, and reasons about popular streaming devices in 2025, such as Roku, Apple TV, Amazon Fire TV, etc.

All the above information and statistics will guide you well in understanding the global market accordingly.